Audience & data
Properties, events, and tags
Proposed vs. confirmed fields, tags, and mailing lists.
Audryo does not treat every JSON key you ever sent as a first-class field. Data lists what was detected, how common it is, and whether you have reviewed it.
Fields (contact properties)
Each property has:
- A stable key (what merge tags and audience rules use)
- A display name
- Coverage (% of contacts that actually have it)
- Sample values
- Status: proposed or confirmed
You do not have to confirm a field for ingestion or merge to work. Confirming means “we trust this for segmentation and AI suggestions.” Delete unused proposed noise so the audience builder stays small (max 25 top-level conditions per audience group).
History on a definition shows who changed type or name.
Events
Events are named occurrences (book_created, login) with optional properties and occurredAt. Definitions work like fields: proposed when first seen, confirm when the name is the one you want journeys to use.
Send events with contactExternalId and a unique externalId per occurrence so retries do not double-count conversions.
Tags
Tags are labels Journeys apply (set_tag), not ingested properties. Use them for “completed the advanced series,” then segment with Tag rules in Audiences. Rename or remove tags under Data → Tags — removing a tag does not delete the contacts.
Mailing lists
Mailing lists are subscription topics (public/private) for the preference center — distinct from audiences (live rule segments). A list is who asked for a topic; an audience is who currently matches a query.
Use them in two places:
- Audience rule —
List → is subscribed / is not subscribedwhen you want a reusable segment of topic subscribers. - Topic on a send — optional on a campaign or journey email step. At send time Audryo only delivers to people with an active subscription to that list (even if they still match the audience).
Recipients manage topics from the Preferences link in every marketing email footer. Set lists up under Settings → Mailing lists. See Consent & suppressions.