Emails
Templates and brand
Brand base, lifecycle templates, themes, and saved sections.
Templates make new emails start on-brand. They are only starting points: what actually sends is always a published email created from them.
How your brand flows into emails
- Foundation reads your website and creates a brand kit: logo, colors, and fonts.
- The brand kit shapes the brand scaffold (stable key
brand_base). - New email starts from the brand scaffold unless you pick another template.
- Each email can then be adjusted in Design.
Changing the brand scaffold affects new emails. Published emails keep the look they were published with.
Where templates live
Emails → Templates has three groups:
| Group | Contains | Can delete |
|---|---|---|
| Brand scaffold | Thin starter: logo, headline, body, one CTA — from your brand kit | No |
| Library | Practical layouts: welcome, sell products, event invite, two-column, story, promo, announcement, digest, win-back, invite | No |
| Your templates | Layouts your team saved | Yes |
The brand scaffold is not a catalogue email. Keep it thin; put photos, icon rows and cards in Library layouts instead.
Hover a card for Edit template or Use for email. Use for email creates a new email from the layout and opens it in the editor.
Themes
A theme is a saved set of design settings: colors, fonts, spacing, and logo size. In the editor's Design panel you can:
- save the current look as a theme,
- apply a theme to the open draft, and
- push a theme to other drafts and templates.
Push never touches published emails. To roll a new look out to live mail, push it, then review and publish each email again.
Saved sections
In the editor Layers panel, check a group of blocks — a signature, a feature row, a support box — and Save as section. Insert it in other emails, and push later changes to every email that still uses it. Check the usage list before you push.
Library emails and Journeys
A Journey step can reference a library email or use its own copy.
- Reference: one email, used in several places. Changes after publishing apply everywhere.
- Copy: the Journey step gets an independent email you can change without affecting the original.
Tips for a consistent brand
- Fix colors, fonts and padding on the brand scaffold once, instead of email by email.
- Keep one primary button color across all emails.
- Upload a wide wordmark logo; a square app icon looks small in email headers.
- Let your agent design Library templates too: ask it to create a layout from your brand kit and save it as a template. See Design emails with your agent.